Hard seltzers, and their popularity had been on the rise since 2021. However, trends in the beverage industry can evolve, and the popularity of specific products may change. At AAA Trade, we can’t help but think this trend is dying?
Here are some factors that contributed to the popularity of hard seltzers:
- Low Calorie and Low Sugar Appeal:
– Hard seltzers are often marketed as low-calorie and low-sugar alternatives to traditional alcoholic beverages, appealing to health-conscious consumers.
- Variety of Flavors:
– Hard seltzers come in a variety of flavors, providing consumers with options that suit their taste preferences. Fruity and refreshing flavors have been particularly popular.
- Convenience and Portability:
– Canned hard seltzers offer convenience and portability, making them suitable for various social occasions, including outdoor events and gatherings.
- Alternative to Beer and Wine:
– Hard seltzers have positioned themselves as alternatives to beer and wine, attracting consumers who may be looking for something different in the alcoholic beverage market.
- Branding and Marketing:
– Clever branding and effective marketing campaigns have played a role in the success of certain hard seltzer brands, creating a distinctive identity in the market.
- Consumer Trends:
– The rise of health and wellness trends, coupled with an increasing interest in mindful drinking, has contributed to the appeal of beverages perceived as lighter and more refreshing.
What do you think fellow peers? Should this be a SKU we are focusing on in 2024 or is hard seltzer dead?
